As part of our client's comprehensive brand overhaul, we created websites for two unique boat brands, Yamarin and Cross. We crafted distinctive design systems for each to ensure consistent brand identities in the digital landscape. We worked closely with our client and their branding agency in the content-heavy project.
Over its 40-year journey, the brand Yamarin has become one of the best-known boat brands in the Nordic with more than 70 000 Yamarin boats currently cruising the seas. Owned by Yamaha Motors, Yamarin prides themselves in the uncompromising quality of their boats and their deep understanding of customer needs.
In 2018 Yamarin was undergoing a major brand renewal. The existing Yamarin brand, which carried both Yamarin glass fiber boats and Yamarin Cross aluminum boats under its name, would be split into two distinctive brands. The glass fiber boat range would carry the legacy of the Yamarin name, while the aluminum boat range would be distinguished under a new brand name - Cross. Our client came to us with the need to distinguish the two new brands in the digital space and create a new website for each to aid sales.
Their existing website was a marketing channel and a showroom for Yamarin boats, which are sold by third-party dealers. With our client’s business objective in mind, we wanted to create something bigger: two sites that would drive growth, turning users into high-quality leads that we could pass on to the dealers. We wanted to create websites that would truly affect our client's bottom line.
Goals:
Two websites that work as drivers for growth, turning users into high-quality leads
Differentiating two unique brands visually in the digital space
